There are several reasons why people or businesses move their servers offshore, one of which is to do business offshore through the Internet. In this case, tapping into online marketing resources helps to promote the business. One way of e-marketing, also called digital marketing is search engine Optimization (SEO) and search engine marketing (SEM).

Search engines provide an effective way to market because they match supply and demand by helping people to find what they are looking for. According to Google 14 billion searches are performed very month and that is just on Google. A good placement on the first page of the search results yields great traffic to a site, with the chances of the website traffic to turn into business being good.